Last Saturday, Olga, Carmen (my trusty partners in food crime) and I decided to flit off to Madrid for a sushi lunch and a mooch about la capital.
Said lunch was provided by a Japanese restaurant called Kokoro, a stylish but tiny place – you absolutely need to reserve a table. The food was simple, and out of this world.
Well, this is just the kind of guerrilla advertising that I like 😉 Next up is the kind I detest. Some of you may have heard about this, but it’s so scandalous, I feel impelled to make the point.
In June this year, Madrid’s ‘Sol’ metro station, located right in the city centre at Puerta Del Sol, sold out to British mobile phone giant Vodafone for €3 million. It was duly renamed ‘Vodafone Sol’. Also, (metro) Line 2, traditionally depicted on metro maps in the colour red (which happens to be the colour of Vodafone’s logo), became ‘Linea 2 Vodafone’.
Needless to say, this move was and is(!) deeply unpopular. It’s one thing to sponsor a sporting event that otherwise wouldn’t have happened, and plaster your name all over it, but adveraping (I just made that word up – reckon it’ll catch on…?) the heart of a capital city is just beyond the pale 😦 What’s it going to be next? The Krispy Kremlin?!
Moving on to cheerier things… a food market!
Worried about your arteries clogging up? Just let it go…